#Mac cosmetics online shopping canada mac
One of the steps to success MAC is taking to improve their business in the emerging market is the use of E-commerce, (electronic commerce) which is their fastest growing channels worldwide. A demographic factor has also help MAC to achieve their future goals, because 70% of the population in the sub-Saharan Africa is below 30 years old, allowing MAC to be more recognized by the female population group. MAC’s firm sees this as a big prospect ahead and has decided to double up the presence of their stores in the next 3 years over South Africa.
#Mac cosmetics online shopping canada for mac
This is a hot spot for MAC as the sub- Saharan Africa is experiencing the second fastest growing economy in the world (Business Day Live, 2013). MAC also have preserved their hotspot since 2000, opening their branch in south Africa continuing to open up 24 retail shops within 8 cities since then. Seeing this trend in their business has led the MAC industry to expand in South Africa, they have also entered the fast emerging growing markets in Brazil, Turkey and India. This is a big advantage for MAC in the competitive market as a big portion of American African women chooses MAC cosmetic over other brands. The global sales rate for MAC has doubled since the year of 2008, even if they are encountering economical problems they still maintain their multi channel and multi branding strategy, which is their overseas retail establishment and their online shops.Īs MAC is famed for having cosmetic colors that blends in perfectly for the skin, they are well known in the African- American women society, where it is harder for them to find cosmetic products that suits their skin. Overall Estee lauder’s market strategy is prioritizing their investment by capitalizing and exercising greater financial discipline and operates in a closer aligned manner across business units and borders (Joines, 2013). Even so, the price elasticity of demand for MAC’s products is still relatively inelastic, this is caused by their adjustment in the short-run production, expanding their marginal social benefit by having products supplied in a limited quantity, the industry also focuses in branching out into other sources, for example opening multi national stores worldwide in order to be able to introduce themselves into new environments and still make comfortable profits. MAC’s product can either be considered as a normal or a luxury good in the market for women, as the price for one unit of good from MAC is not relatively cheap for all consumers.